Augmented Reality (or what we refer to as AR) is a layer that sits between virtual reality and reality and brings the two worlds together. It’s ability to influence purchase decisions across a wide range of markets in such a unique way, creates huge ROI potential for both B2C and B2B environments.
AR provides businesses with the ability to engage and communicate with audiences by bringing their products ‘to life’. The high level of interaction that can be generated can take place over any smart devices and adds an element to fun and excitement to buying virtually any product at any price point and size from a vacuum to a car or home.
Take a look at the below screenshots to view examples of augmented reality.
Bringing the virtual and real world together with a BANG!
If you’re looking for a channel to really make you’re organisation stand out from the crowd, you may have just found it. So, what the hell is AR? Allow us to fill you in. Simply put, AR offers a view of a real world environment, supplemented by computer generated inputs, such as video, animation or sound. It’s a weird mish mash of the real and virtual which allows us to create some pretty cool stuff which guarantees to get attention.
How does is all work?
We’ll be honest… it’s pretty clever stuff, but here goes our explanation. AR works by recognising ‘trigger material’ (which may be an image in print, physical objects or real world locations via GPS) through a smart device. By pointing a device at the trigger material, the user can see a representation of the real world, supplemented by whatever you want. This can be a company logo, a 3D model of a product or even a marketing video. These supplemented (or augmented) items can be interactive, meaning the viewer can engage with the content through their device. This opens up a world of marketing possibilities for adventurous organisations wanting to break the mould and try something new.
It’s all pretty cool stuff and we think this is where the future of digital marketing is heading. Interesting, right? If you’d like us to demo some of our agency projects for you simply drop us a mail here? Or you can connect with us through one of our social channels to find out a little more about what we’re up to in the studio at the moment.